Take The Cake is a marketing agency that I have collaborated with since 2018, when I designed their main website. One of their areas of expertise is marketing for medical organizations, which they have a dedicated landing page for. As the agency's branding featured retro black and white photos, the agency wanted to find similar images for the covers of articles on the medical landing page's blog.
To to get away from too historical image and achieve a modern and conceptual, more marketing vibe, I combined photos of healthcare workers and students with humorous drawings. This approach ensured that the blog did not come across as a documentary of a last century's medicine.